Who We Are

Just when big ad agencies were insisting TV and radio were alive and well, we were developing alternative media channels to reach our clients' customers with laser-focused campaigns. Now that those agencies are developing alternative media channels, BaxterMartin is again ahead of the curve with a next-generation, ultra-efficient marketing model that reaches audiences when and where they are ready to buy.

In today's hyper-connected world, being on Facebook or having a Twitter account is not enough. Actually, sometimes it even isn't right. We're not a cookie-cutter agency. Pitching an account is a two-way street for us; we want to be as excited about bringing a client onboard as they are about hiring us. That is why we are selective about client partnerships. We're fanatics about the brands we promote!

The traditional advertising model is a thing of the past. BaxterMartin seamlessly combines efficiency, connectivity, relationships, and creativity to deliver advertising that sells.

Agency Matrix

Agency matrix

Agency Matrix


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Where We Came From

BaxterMartin Advertising has been producing strategic advertising since 1995. Agency principal Jose Batalla, a consumer goods marketing strategist with a successful career in international marketing and brand development, first founded josebatalla advertising out of sheer passion for design. Over the years, the agency experienced healthy growth and eventually re-branded as BaxterMartin. Today, our offices in Tampa, Fort Lauderdale, and Costa Rica form a boutique agency where leading-edge brand development converge with intelligent strategy for taking brands to the next level.

Giving Back

Baxter Martin is proud to be an active member of the local community. Our Agency Principals volunteer their time by serving on a variety of boards in these organizations.

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