BaxterMartin's Leadership Team

According to Wikipedia, leadership is often described as "a process of social influence in which one person can enlist the aid and support of others in the accomplishment of a common task." To us, leadership is not who's running the show but who's at the center of the creative process bringing out the best of his or her crew.

This is BaxterMartin's Leadership Team

Jose Batalla
President and CEO

Jose is a consumer goods marketing professional with over 25 years of experience in domestic and international business and branding development. Jose has served on both the ad agency and the client side managing external and internal products. His diverse strengths include a balance of strategic, analytical and creative skills.

Batalla is also a brilliant creative artist who leads the agency by example. In his continuous pursuit to set the next trend, this award-winner is focused on providing our clients with innovative advanced resources in creative design and production. The tremendous success of his work speaks for itself.

Jose is an active member of the community and serves on several executive boards:

  • State of Florida
    New Motor Vehicle Arbitration Board
  • Broward College
    Institute for Economic Development Advisory Committee
  • Broward College
    Industry Advisory Board for Graphic Design
  • Six Pillars Initiative
    Civic and Governance Systems Pillar, Facilitator
  • Jeb Bush Florida Classic
    Advisory Board
  • Tower Forum
    Board of Directors, Executive Committee, 2013-2014 Programs Chairperson
  • Cystic Fibrosis Foundation
    CFF Broward/Boca Raton Advisory Board
  • Sheridan Technical Institute
    Industry Advisory Board for Web Development and Graphic Arts
  • Washington Summit
    Steering Committee, 2011-2013

Jose holds degrees in Business Administration and Marketing from Albright.

Jane Vicale

Jane is best known as an event industry trendsetter. As a recipient of the prestigious Event Solutions Creative Director award, Jane has shaped and reshaped how the industry brands itself time and again.

With more than fifteen years of event industry branding experience, Vicale anticipates where the event industry is headed and guides BaxterMartin clients to set trends; sometimes years ahead of their nearest competitor.

Jane has been a member of the International Special Events Society (ISES) and has been profiled in the South Florida Sun-Sentinel, BizBash Magazine, Special Events Magazines, Event Solutions Magazines, the International Special Events Society and the National Association of Catering Executives.

As an active member of our local community, Jane has served on several executive boards lending a hand to the direction of these organizations:

  • Women & Wishes
    Board of Directors, Brand Ambassador
  • Share Our Strength, Taste of the Nation
    Event Committee
  • Women for Excellence
    Board of Directors
  • Boca Helping Hands
    Volunteer Leader
  • Tower Forum
    Welcome Committee
  • Jeb Bush Florida Classic
    Sponsorship Committee

Adrian Novello
Associate Partner

Adrian founded the Lion Agency nearly two decades ago. His vision was to create a space where everyone would be able to explore creative and innovative ideas through multimedia communication. He opened the first agency in Buenos Aires, Argentina, and he expanded the operations to São Paulo, Brazil and The United States, His team has expertise in marketing and communications through the Americas.

Adrian arrived in the United States in 2013 on a creative talent O-1B visa, granted for his published articles, as well as national and international awards won with Lion Agency.

Keeping up with the fast-paced changes in markets and audiences, Adrian continued to create strategies for clients such as American Express, HBO, Amerant Bank, LAN Airlines, Siemens among others.

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