Innovative and established full-service capabilities that deliver real-time results, create a buzz, and sell product.

agency capabilities

Agency Capabilities

capabilities infographic

BaxterMartin offers full-service solutions for elevating your brand to the next level. Our multi-layered brand management approach focuses on not just the services you hire us to do, but also on delivering mandatory added value.
We don't pretend to do it all. That is why we have strong partnerships with vendors and service providers that share our passion for delivering outstanding product.

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Public Relations

  • Media Relations
  • Press Release Communications
  • Print and Electronic Publicity

Brand and Communication Planning

  • Strategic planning
  • Integrated marketing communication planning
  • Branding campaigns
  • Individual product and services launch plan
  • Media planning and buying
  • Key opinion leader (KOL) programs
  • Tradeshow support/event planning

Brand Development and Design

  • Print advertising
  • Broadcast-TV and radio
  • Corporate identity and branding
  • Collateral and marketing materials
  • Package design
  • Directional and regulatory signage design
  • Tradeshow booth design and production
  • Digital media

Optimization and Digital Marketing

  • Search engine optimization
  • Search engine marketing
  • Image-ad (stalking) campaigns
  • Google Adwords
  • Guerilla and viral media

Social Media

  • Social profile development
  • Social media management
  • Viral marketing
  • Sensory branding


  • Website design
  • Client-managed content management systems (CMS)
  • Dynamic and interactive web media
  • Mobile app development (iOS, Android, Windows)
  • Web applications
  • Back-end system integration
  • Webcast and virtual events
  • Dynamic publishing
  • E-mail marketing
  • Experiential and field marketing
  • Digital Media

Extended Capabilities

We don't pretend to do it all. That is why we have strong partnerships with these leading vendors and service providers who share our passion for delivering outstanding product.